As a final project for MKTG 347, I launched an organic social media marketing campaign for Dynasty Nerds. I also happen to be a paid staff writer for Dynasty Nerds, so this project was particularly important to me.
Please view the results of my project below:
Monday, December 7, 2015
Saturday, December 5, 2015
Conversion Tracking
This semester, I created a site on Weebly to test conversion tracking. I figured that it would interesting and potentially insightful to share my experience.
The link to the site that I created can be found here: http://coryevans.weebly.com
For specific conversions/goals, I created a "Thank You" page to see how many visitors submitted a form on my site. Although I did not have actual results, it was still a rewarding experience, as I was able to expand my overall knowledge on how to track conversions on Google Analytics:
The link to the site that I created can be found here: http://coryevans.weebly.com
As you can see from this screenshot, I created "Home", "About", "Contact", and "Thank You" pages on my Weebly site in order to generate clicks and potential forms of conversions:
In addition, I linked my Weebly site with Google Analytics for conversion tracking purposes. The results can be viewed below:
As you can see, I was able to generate insightful information from simply creating a website off of Weebly, and then linking it to a Google Analytics account. For instance, I was able to determine that my website generated 340 sessions and 342 page views with absolutely no paid advertising, but instead organic posting.
For specific conversions/goals, I created a "Thank You" page to see how many visitors submitted a form on my site. Although I did not have actual results, it was still a rewarding experience, as I was able to expand my overall knowledge on how to track conversions on Google Analytics:
After completing this exercise, it is clear to me that conversion tracking is a necessary skill to hone as a business professional. In other words, in order to determine if a company, website, product, or service is profitable or being advertised towards a proper target audience, it is essential to utilize conversion tracking through a service such as Google Analytics to measure ROI.
Thursday, December 3, 2015
WCIYP (A Guide To Dealing With Your Feeling While Out Of Work)
According to What Color Is Your Parachute, there are various techniques to consider in order to deal with your feelings while out of work. Although I have personally never been unemployed, I can very well imagine that it is an unpleasant time. However, after reading Appendix B, I am now prepared to cope with unemployment in the event that I ever encounter such a struggle in the job-hunting process.
In fact, below are ten ways to cope with unemployment or a general struggle in the job-hunting process, courtesy of What Color Is Your Parachute:
1.) We Can Catch Up On Our Sleep
Whether it be in the form of a nap or being well-rested, sleep can go a long way in changing our mood or overall feelings while unemployed. Quite honestly, catching up on sleep is nearly as important as maintaining a positive attitude during the job-hunting process, as each contributes to finding happiness.
2.) Keep Ourselves More Physically Fit
Be sure to regularly exercise, eat healthy, drink water, and keep yourself physically fit in order to deal with unemployment in an appropriate manner.
3.) We Can Do Something About The Physical Space Around Us
Ensuring that the environment around us is clean, neat, and orderly can vastly improve our chances of feeling less upset about being unemployed. This can be as simple as placing clothes in a hamper, or merely cleaning up the dishes after dinner.
4.) We Can Get Outdoors Daily And Take A Good Walk
Taking a daily walk can surely brighten someone's day. Even more, moving around will allow you to feel less down about a situation, even unemployment.
5.) We Can Focus On Other People
If unemployment is truly bothering you, it may be helpful to focus on someone else's problems instead of yours. In doing so, you will alleviate the stress that is surrounding unemployment.
6.) We Can Go On Fun Mini-Adventures
Going on mini-adventures can greatly help you improve your stance on unemployment. This may include visiting tourist attractions that you have always wanted to see, or even re-visiting places that bring you a sense of comfort.
7.) We Can Deal With Our Feelings
Expressing how we feel can help aid with unemployment, but learning something new can also be a sound tactic to dealing with our feelings.
8.) We Can Talk
Talking with family, friends, or close colleagues can be a sound strategy to overcoming the emotions that come with unemployment.
9.) We Can Deal With Our Anger
This may sound silly, but utilizing a punching bag or set of pillows can go a long way in alleviating frustration and anger that is often associated with unemployment.
10.) We Can Make A List Of Things That Make Us Grateful Or Happy
Understanding and appreciating the things that we are grateful for helps put things into perspective, and will allow you to proceed in the job-hunting process.
In fact, below are ten ways to cope with unemployment or a general struggle in the job-hunting process, courtesy of What Color Is Your Parachute:
1.) We Can Catch Up On Our Sleep
Whether it be in the form of a nap or being well-rested, sleep can go a long way in changing our mood or overall feelings while unemployed. Quite honestly, catching up on sleep is nearly as important as maintaining a positive attitude during the job-hunting process, as each contributes to finding happiness.
2.) Keep Ourselves More Physically Fit
Be sure to regularly exercise, eat healthy, drink water, and keep yourself physically fit in order to deal with unemployment in an appropriate manner.
3.) We Can Do Something About The Physical Space Around Us
Ensuring that the environment around us is clean, neat, and orderly can vastly improve our chances of feeling less upset about being unemployed. This can be as simple as placing clothes in a hamper, or merely cleaning up the dishes after dinner.
4.) We Can Get Outdoors Daily And Take A Good Walk
Taking a daily walk can surely brighten someone's day. Even more, moving around will allow you to feel less down about a situation, even unemployment.
5.) We Can Focus On Other People
If unemployment is truly bothering you, it may be helpful to focus on someone else's problems instead of yours. In doing so, you will alleviate the stress that is surrounding unemployment.
6.) We Can Go On Fun Mini-Adventures
Going on mini-adventures can greatly help you improve your stance on unemployment. This may include visiting tourist attractions that you have always wanted to see, or even re-visiting places that bring you a sense of comfort.
7.) We Can Deal With Our Feelings
Expressing how we feel can help aid with unemployment, but learning something new can also be a sound tactic to dealing with our feelings.
8.) We Can Talk
Talking with family, friends, or close colleagues can be a sound strategy to overcoming the emotions that come with unemployment.
9.) We Can Deal With Our Anger
This may sound silly, but utilizing a punching bag or set of pillows can go a long way in alleviating frustration and anger that is often associated with unemployment.
10.) We Can Make A List Of Things That Make Us Grateful Or Happy
Understanding and appreciating the things that we are grateful for helps put things into perspective, and will allow you to proceed in the job-hunting process.
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