Essentially, all an employer has to do is Google your name and a virtual resume will appear. However, it's not a typical resume. Instead, it consists of everything that you have posted on the Internet, including content on social media. Clearly, the control is now in the employer's hands before you even have the opportunity to earn an interview. Hence, it is very important to monitor what you post on social media outlets, and ensure that you represent a positive image of yourself.
This week, I learned that there are four things that can be done to improve your Google Resume in the eyes of an employer. The steps that can be taken are to edit, fill in, expand, and add to what is already existing on the Internet pertaining to yourself.
1.) Edit
- Google yourself to see what comes up under your name. If the information appears to be inappropriate, be sure to edit it accordingly. Also, make sure to remove content from all social media sites that could be frowned upon by future employers, such as pictures with alcohol.
2.) Fill In
- For any social media site--particularly LinkedIn for the purpose of this argument-- make it a priority to completely fill out a profile so that it is easier for recruiters to find you among other competitors for a job. Even more, be sure to regularly update your profile to appear professional and organized.
- It is also essential to expand your presence on the Internet and social media. This can be done by participating in forums, creating a blog, joining Twitter, or creating videos.
4.) Add
- The best route to add information to the Internet is by creating an old fashioned resume and posting it online. However, it is important to post it to only certain sites that relate to the area of business that you are interested in.
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