http://www.facebook.com/freedomsongs.
After doing so, I was granted administrative access to each Facebook page to in order to determine if a return on investment was being made. To measure this, I navigated through each page's activity and insights tabs to decipher if boosting posts resulted in a larger overall reach for the intended target audience. Once I completed the class activity, it became clear that boosted posts clearly reach more people on Facebook than do organic posts.
The NPOEx Facebook page had quite a few posts boosted. In comparison to organic posts, it was rather evident that boosted posts reached more people. Typically, this resulted in more post clicks for the page, which is the ultimate goal when investing in advertising on Facebook.
The Freedom Songs page did not appear to contain many boosted posts. However, the page was useful to analyze information pertaining to what type of people view the page, including what countries they reside from.
Here are some notes from what I discovered on the Freedom Songs Facebook page, which focused on user information:
- Top 3 Countries
- Egypt
- Bahrain
- Yemen
- Gender/Ages
- Men- 53%
- Women- 46%
- Most popular age group: 18-24
- 26% Men
- 24% Women
Although the United States was not the primary country that dominated likes for the Freedom Songs page, I found it interesting that English was still the most popular language.
Overall, this exercise was very rewarding, as I now have a better understanding of how to navigate through Facebook pages as an administrator in order to determine if advertising efforts are resulting in a ROI.
For an inside look at the one of Facebook pages I have discussed within this blog post, please look at the screenshot pictured below:
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