CASA Marketing (Ecommerce Analytics)

Understanding how to analyze ecommerce analytics is a necessary tool for any social media marketer. By doing so, you will be able to track ROI and utilize conversion tracking to your advantage to decipher the best forms and channels of advertising related to your business. In order to use conversion tracking, it is a requirement to find an ecommerce platform that tracks such data. Unfortunately, there are very few, if any, ecommerce sites that are free. Therefore, in order to conduct real conversion tracking, specific resources will need to be used.

For the purposes of ecommerce anlaytics, Google Adwords and Shopify are two reputable tools to use for conversion tracking. Shopify is roughly $30 a month, whereas Google Adwords varies depending on how much you plan to advertise. Adwords can be a very rewarding resource, especially if you're interested in how much revenue is being made off of select advertisements. The beauty of Google Adwords is that it syncs with Google Analytics. Hence, all the valuable metrics available on Google Analytics will automatically analyze content from Adwords for your viewing pleasure. Experimenting with both of Google's aforementioned platforms will provide a sound understanding as to how to properly utilize conversion tracking for a business to measure ROI.

Even more, Shopify is also a superb tool to reference for live ecommerce tracking, particularly where products are concerned, Below I will list some of the many features and benefits available through Shopify, which I suggest you consider since Google is a major proponent of the company.

Shopify Features/Benefits:

• 14 day free trial (Determine if the site is worth your money)
• Ease of payments
• Payment plans
• Customization 
• Product Diversity (Physical, Digital)
• Conversion Tracking with Adwords
• Live ecommerce site