CASA Marketing (LinkedIn)

LinkedIn is an extremely useful social media outlet, especially for B2B (Business to Business) companies. From a B2B perspective, LinkedIn allows companies to target other businesses or organizations on a social media landscape. Yet, it also holds value for personal use, as it is a great resource to build a brand for yourself on. This can be accomplished by consistently updating your profile to showcase projects, talents, or work that is related to your area of expertise. From a B2C (Business to Consumer) perspective, LinkedIn is used for recruiting and posting available jobs. In either facet, LinkedIn offers various forms of ROI, but establishing a presence alone is half the battle.

I personally utilize LinkedIn as a job-hunting resource, as it a valuable tool for connecting with recruiters. However, it is even more appealing to businesses that create a LinkedIn page to develop and share content in order to earn credibility and generate ROI. A sound strategy for any company that is looking to establish a presence on social media is to begin using Hootsuite, in which all content can be posted simultaneously to Facebook, Twitter, or LinkedIn. Under this approach, a company can post all of its content on social media at once and appear reputable in the process by creating a consistent marketing campaign.

In terms of advertising on LinkedIn, it is arguable that running ads on the site is more costly than that of Facebook or Twitter. Hence, LinkedIn is best suited for building an online presence as a social media marketer or business professional.

As a form of self-promotion, the screenshot pictured below is from my LinkedIn profile. Feel free to connect with me if you're also interested in the field of marketing, particularly sports promotions.