CASA Marketing (Hootsuite)

Can you imagine if there was a resource that allowed you to simultaneously post content to multiple social media sites? Well there actually is, and it can be done from a site called Hootsuite. Essentially, Hootsuite is a tool that enables users to manage social media accounts by developing and posting content to multiple platforms at the same time. For instance, if I worked for a social media company and wanted to promote a new service, I could theoretically use Hootsuite as a form of marketing to generate buzz for my company across Facebook, LinkedIn, and Twitter all at once. Although this may seem overwhelming at first, Hootsuite is an excellent tool to utilize from a business perspective. It is especially important as it relates to sustainability, particularly where content and return on investment are concerned.

If you have never used Hootsuite before, there are various ways to become familiar with the site and its abilities. Fortunately, Hootsuite has a free version that can be used as a test to determine if the site will work for a marketing campaign.

As as new user, Hootsuite's welcoming screen will look like this:

As you can see, the site appears to be very user-friendly. From its main page, Hootsuite allows users to sign in to various social media accounts or even create products/plans as a business. Due to the fact that Hootsuite can be rather intimidating to a new user, the site has an engaging help section that will surely guide you through any questions, including live webinars for those who enjoy a visual learning experience. In addition, more information can be learned at Hootsuite University, with video tutorials available on YouTube.

After you have pondered through Hootsuite and believe that you have a firm grasp on how to use the site, I recommend to then create an account. To begin, creating a free account should more than suffice. Once an account is created, Hootsuite will guide you through the process of adding social media networks to your account. After all of your accounts are connected to Hootusite, you will be able to post content simultaneously to social media platforms. The final step in the Hootsuite configuration process is to practice using the site's features in order to become familiar with navigating around the platform. Overall, Hootsuite is an important tool to gain an understanding of to develop a continuous stream of content that will deliver information about a product or service, with the ultimate goal of generating a return on investment from marketing efforts.