One of the most critical aspects of social media marketing is the ability to offer quality content to an end-user. In particular, the following three areas of content are of the most importance: curation, creation, and collaboration. From what I have read, curation is related to searching for content, including sharing, reviewing, and commenting on it in a social media landscape. For example, finding a YouTube video that is appealing to you and then consequently linking it to a social media platform can be considered a form of curation. Creation is the most unique form of content, as it gives you the freedom to create a blog post or write an article and post it on a social media medium. Finally, I learned that collaboration is creating content with other people, in order to develop a more polished finished product. Finding people with different skill-sets and allocating work is an ideal way to create quality content and combine resources.
Another important step in broadening your overall skills in relation to social media marketing is becoming familiar with Google and its corresponding tools. There are many ways to approach learning about Google's resources, including how each can make a positive impact for marketing on social media.
Please consider the following list of Google tools and resources as essential pieces to understand and utilize in order to become a successful social media marketer:
- Create a Google Account or Gmail Address
- Start a Blog (Use Blogger)
- Create a Free Website (Wordpress or Google Sites)
- Make/Edit Videos
- Become familiar with editing on YouTube
- Understand how to crop images (Use Picresize)
- Know how to take screenshots of images
Overall, I strongly believe that Blogger is one of the easiest ways to refine your social media marketing skills, while verbalizing knowledge and creating content in the process.
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