The ultimate goal of advertising on Facebook is to entice individuals to click on your ad, in hopes that they will like your page in the process. Once you begin regularly posting about your website or blog via Facebook, in addition to running an ad, you can further promote content by "boosting" it, that is, paying an additional fee to Facebook to increase the online presence of your posts.
Curious what a promoted post looks like on Facebook? Fear not, I have you covered with this screenshot pictured below:
Notice that once a post is boosted, Facebook provides in depth information that you would be otherwise unable to view, which includes data related to organic reach, paid reach, and post clicks.
In the event that you're ready to create a Facebook ad, I recommend following a few of the following pointers to guide you through the process:
- Monitor how many clicks your page/content receives, especially the click through rate (CTR)
- Make sure to target a specific target market that would be interested in the content that you're promoting
- Be sure to add interests to your Facebook advertising campaign to hone in on a particular audience
- Decide whether you want to run an ad on a Lifetime Budget or Daily Budget, and add corresponding start/end dates if necessary
- Understand the concept of CPC (cost per click)
- Add images to enhance content
- Keep content simple and offer a value proposition to differentiate your brand from others
- Consistently monitor the ad campaign to track progress and results
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